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The Poplars, West Bridgford, NG2 6BW | Demographic profile

This area is in a desirable neighbourhood popular with families

Demographic data is collected by the Office for National Statistics in the census. This information is grouped into small geographic areas a few streets in size.

National politics

    Rushcliffe Co is represented by the Conservative party.

Conservative

National (General) Election 2019

47.54%
Conservative
34.91%
Labour
15.87%
Liberal Democrat
0.98%
UK Independence Party
0.71%
Independent
Voting margin 12.63%
Voting turnout 78.0%

This location falls within the parliamentary constituency of Rushcliffe Co, represented by the Conservative MP, Ruth Edwards. At the last general election Conservative won control with a majority of 7,643 votes over Labour. A breakdown of voting at the last election is shown above.

Population

  • 1551 people living in the immediate local area as of the most recent census
high density urban

The most recent data we have available indicates that this area is densely populated, with 1551 people living in the neighbourhood.

While population density on its own doesn't mean a huge deal, a densely populated area might mean that you're more likely to experience issues like noise or congestion caused by local traffic. However, it also might mean that key services and facilities are more accessible, located where the largest number of people can reach them.

Average age of local residents

  • Slightly younger than the National average of 39
37 years old
5%
7%
0-4
6%
6%
5-9
6%
6%
10-15
4%
4%
16-19
6%
7%
20-24
6%
9%
25-29
19%
24%
30-44
25%
19%
45-64
18%
14%
65+

Population breakdown by age range

  • National Average
  • This Area

Popularity with families

  • Popular with young families

This area is popular with young families. The majority of people living here are single.

Income

  • Average household income is much higher than the National average
56k
Average annual income

Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income much higher than the National average.

Deprivation

  • Rushcliffe performs well in official government statistics looking at household income, employment, health and access to opportunities
above average

Data released by the government each year indicates that this part of Rushcliffe performs well in official government statistics looking at household income, employment, health and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Industry of employment

  • Most popular sectors: Property, Teaching, and Retail
Property

Typical industries in which local people are employed include Property, Teaching, and Retail

Travel to work

  • Most popular travel methods: Car and Walking
Car

Most people travel to their workplace by Car (61%) and Walking (17%)

Average age of local residents

  • Slightly younger than the East Midlands region average of 39
37 years old
5%
7%
0-4
6%
6%
5-9
7%
6%
10-15
4%
4%
16-19
5%
7%
20-24
6%
9%
25-29
22%
24%
30-44
24%
19%
45-64
16%
14%
65+

Population breakdown by age range

  • East Midlands region Average
  • This Area

Income

  • Average household income is much higher than the East Midlands region average
56k
Average annual income

Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income much higher than the East Midlands region average.

Deprivation

  • Rushcliffe performs very well in official government statistics looking at household income, employment, health and access to opportunities, when compared to other places in East Midlands
above average

Data released by the government each year indicates that this part of Rushcliffe performs well in official government statistics looking at household income, employment, health and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Local politics

    Rushcliffe Co is represented by the Conservative party.

 
Conservative

Local elections

34
Conservative
6
Lib Dem
5
Labour
3
Independents
2
Green
Voting margin 28

Locally, this area falls under the responsibility of Rushcliffe, which is controlled by the Conservative party. At a county level, Nottinghamshire provide some services.

Average age of local residents

  • Slightly older than the Nottingham Locality average of 34
37 years old
5%
7%
0-4
5%
6%
5-9
5%
6%
10-15
6%
4%
16-19
17%
7%
20-24
13%
9%
25-29
20%
24%
30-44
17%
19%
45-64
8%
14%
65+

Population breakdown by age range

  • Nottingham Locality Average
  • This Area

Income

  • Average household income is much higher than the Nottingham Locality average
56k
Average annual income

Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income much higher than the Nottingham Locality average.

Deprivation

  • Rushcliffe scores significantly better than Nottingham in official government statistics reflecting household income, employment, health and access to opportunities
above average

Data released by the government each year indicates that this part of Rushcliffe performs well in official government statistics looking at household income, employment, health and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.