This area is in a desirable neighbourhood popular with families
National politics
North West Hampshire Co is represented by the Conservative party.
National (General) Election 2019
This location falls within the parliamentary constituency of North West Hampshire Co, represented by the Conservative MP, Kit Malthouse. At the last general election Conservative won control with a majority of 26,308 votes over Liberal Democrat. A breakdown of voting at the last election is shown above.
Population
- 1436 people living in the immediate local area as of the most recent census
The most recent data we have available indicates that this area is relatively sparsely populated, with 1436 people living in the neighbourhood.
While population density on its own doesn't mean a huge deal, a relatively sparsely populated area should mean that you're unlikely to experience too many issues like noise or congestion caused by local traffic. However, it also might mean that certain services and facilities are less accessible, or located further away in more built-up areas.
Average age of local residents
- Slightly older than the National average of 39
Population breakdown by age range
Popularity with families
- Popular with young families
![](/assets/neighbourhoods/family-b9d4dd38bbe1b673683179df62a5e8099efae7e99da2ee8578e110f8dbaef4a0.png)
This area is popular with young families. The majority of people living here are single.
Income
- Average household income is much higher than the National average
Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income much higher than the National average.
Deprivation
- Basingstoke and Deane performs well in official government statistics looking at household income, employment, health and access to opportunities
Data released by the government each year indicates that this part of Basingstoke and Deane performs well in official government statistics looking at household income, employment, health and access to opportunities
This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.
Industry of employment
- Most popular sectors: Property, Retail, and Manufacturing
![](/assets/neighbourhoods/office-bf27e0dc6657ec6b7e5145bb8476e0b7ae820f59c0d2abd6162a1a071401f6e2.png)
Typical industries in which local people are employed include Property, Retail, and Manufacturing
Travel to work
- Most popular travel methods: Car and Walking
![](/assets/neighbourhoods/car-99e0d552f8ca51fe40e939e145ab5e5d07a92078b26885bd995e5bd93a1736c5.png)
Most people travel to their workplace by Car (79%) and Walking (6%)
Average age of local residents
- Slightly older than the South East region average of 39
Population breakdown by age range
Income
- Average household income is much higher than the South East region average
Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income much higher than the South East region average.
Deprivation
- Basingstoke and Deane performs very well in official government statistics looking at household income, employment, health and access to opportunities, when compared to other places in South East
Data released by the government each year indicates that this part of Basingstoke and Deane performs well in official government statistics looking at household income, employment, health and access to opportunities
This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.
Local politics
North West Hampshire Co is represented by the Conservative party.
Local elections
Locally, this area falls under the responsibility of Basingstoke and Deane, which is controlled by the Conservative party. At a county level, Hampshire provide some services.
Average age of local residents
- Slightly older than the Test Locality average of 42
Population breakdown by age range
Income
- Average household income is around the Test Locality average
Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income around the Test Locality average.
Deprivation
- Basingstoke and Deane is a similar area to Test in terms of household income, employment and access to opportunities
Data released by the government each year indicates that this part of Basingstoke and Deane performs well in official government statistics looking at household income, employment, health and access to opportunities
This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.