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Birds Hill Road, Poole, BH15 2QH | Demographic profile

This area is in a desirable neighbourhood popular with families

Demographic data is collected by the Office for National Statistics in the census. This information is grouped into small geographic areas a few streets in size.

National politics

    Poole Borough is represented by the Conservative party.

Conservative

National (General) Election 2019

58.67%
Conservative
20.78%
Labour and Co-operative
15.5%
Liberal Democrat
3.37%
Green
1.68%
Independent
Voting margin 37.89%
Voting turnout 68.0%

This location falls within the parliamentary constituency of Poole Borough, represented by the Conservative MP, Robert Syms. At the last general election Conservative won control with a majority of 19,116 votes over Labour and Co-operative. A breakdown of voting at the last election is shown above.

Population

  • 1777 people living in the immediate local area as of the most recent census
high density urban

The most recent data we have available indicates that this area is densely populated, with 1777 people living in the neighbourhood.

While population density on its own doesn't mean a huge deal, a densely populated area might mean that you're more likely to experience issues like noise or congestion caused by local traffic. However, it also might mean that key services and facilities are more accessible, located where the largest number of people can reach them.

Average age of local residents

  • Substantially older than the National average of 39
44 years old
5%
6%
0-4
6%
5%
5-9
6%
5%
10-15
4%
4%
16-19
6%
5%
20-24
6%
6%
25-29
19%
16%
30-44
25%
24%
45-64
18%
25%
65+

Population breakdown by age range

  • National Average
  • This Area

Popularity with families

  • Popular with young families

This area is popular with young families. The majority of people living here are single.

Income

  • Average household income is around the National average
36k
Average annual income

Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income around the National average.

Deprivation

  • Poole performs well in official government statistics looking at household income, employment, health and access to opportunities
above average

Data released by the government each year indicates that this part of Poole performs well in official government statistics looking at household income, employment, health and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Industry of employment

  • Most popular sectors: Health, Retail, and Manufacturing
Health

Typical industries in which local people are employed include Health, Retail, and Manufacturing

Travel to work

  • Most popular travel methods: Car and Walking
Car

Most people travel to their workplace by Car (61%) and Walking (13%)

Average age of local residents

  • Slightly older than the South West region average of 41
44 years old
5%
6%
0-4
5%
5%
5-9
7%
5%
10-15
4%
4%
16-19
5%
5%
20-24
5%
6%
25-29
21%
16%
30-44
25%
24%
45-64
18%
25%
65+

Population breakdown by age range

  • South West region Average
  • This Area

Income

  • Average household income is around the South West region average
36k
Average annual income

Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income around the South West region average.

Deprivation

  • Poole performs very well in official government statistics looking at household income, employment, health and access to opportunities, when compared to other places in South West
above average

Data released by the government each year indicates that this part of Poole performs well in official government statistics looking at household income, employment, health and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Average age of local residents

  • Around the Purbeck Locality average of 45
44 years old
4%
6%
0-4
5%
5%
5-9
5%
5%
10-15
3%
4%
16-19
4%
5%
20-24
5%
6%
25-29
17%
16%
30-44
28%
24%
45-64
25%
25%
65+

Population breakdown by age range

  • Purbeck Locality Average
  • This Area

Income

  • Average household income is slightly lower than the Purbeck Locality average
36k
Average annual income

Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income slightly lower than the Purbeck Locality average.

Deprivation

  • Poole scores better than Purbeck in official government statistics reflecting household income, employment, health and access to opportunities
above average

Data released by the government each year indicates that this part of Poole performs well in official government statistics looking at household income, employment, health and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.