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BA14 6JU | Demographic profile

This area is in a fairly typical neighbourhood popular with families

Demographic data is collected by the Office for National Statistics in the census. This information is grouped into small geographic areas a few streets in size.

National politics

    Chippenham Co is represented by the Conservative party.

Conservative

National (General) Election 2019

54.28%
Conservative
34.51%
Liberal Democrat
11.21%
Labour
Voting margin 19.77%
Voting turnout 73.0%

This location falls within the parliamentary constituency of Chippenham Co, represented by the Conservative MP, Michelle Donelan. At the last general election Conservative won control with a majority of 11,288 votes over Liberal Democrat. A breakdown of voting at the last election is shown above.

Population

  • 1567 people living in the immediate local area as of the most recent census
low density urban

The most recent data we have available indicates that this area is fairly densely populated, with 1567 people living in the neighbourhood.

While population density on its own doesn't mean a huge deal, a fairly densely populated area might mean that you're more likely to experience issues like noise or congestion caused by local traffic. However, it also might mean that key services and facilities are more accessible, located where the largest number of people can reach them.

Average age of local residents

  • Substantially older than the National average of 39
46 years old
5%
4%
0-4
6%
5%
5-9
6%
5%
10-15
4%
4%
16-19
6%
4%
20-24
6%
4%
25-29
19%
15%
30-44
25%
28%
45-64
18%
27%
65+

Population breakdown by age range

  • National Average
  • This Area

Popularity with families

  • Popular with young families

This area is popular with young families. The majority of people living here are single.

Income

  • Average household income is much higher than the National average
48k
Average annual income

Deprivation indices indicate this is generally a fairly average area. At the same time, local households have an income much higher than the National average.

Deprivation

  • Wiltshire is a fairly typical area in terms of household income, employment and access to opportunities
average

Data released by the government each year indicates that this part of Wiltshire is a fairly typical area in terms of household income, employment and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Industry of employment

  • Most popular sectors: Manufacturing, Retail, and Property
Manufacturing

Typical industries in which local people are employed include Manufacturing, Retail, and Property

Travel to work

  • Most popular travel methods: Car and Car (as a passenger)
Car

Most people travel to their workplace by Car (74%) and Car (as a passenger) (8%)

Average age of local residents

  • Substantially older than the South West region average of 41
46 years old
5%
4%
0-4
5%
5%
5-9
7%
5%
10-15
4%
4%
16-19
5%
4%
20-24
5%
4%
25-29
21%
15%
30-44
25%
28%
45-64
18%
27%
65+

Population breakdown by age range

  • South West region Average
  • This Area

Income

  • Average household income is much higher than the South West region average
48k
Average annual income

Deprivation indices indicate this is generally a fairly average area. At the same time, local households have an income much higher than the South West region average.

Deprivation

  • Wiltshire scores poorly in official government deprivation statistics compared to other places in South West
average

Data released by the government each year indicates that this part of Wiltshire is a fairly typical area in terms of household income, employment and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Local politics

    Chippenham Co is represented by the Conservative party.

 
Conservative

Local elections

61
Conservative
27
Lib Dem
7
Independents
3
Labour
Voting margin 34

Locally, this area falls under the responsibility of Wiltshire, which is controlled by the Conservative party.

Average age of local residents

  • Slightly older than the Mendip Locality average of 43
46 years old
3%
4%
0-4
4%
5%
5-9
6%
5%
10-15
14%
4%
16-19
10%
4%
20-24
3%
4%
25-29
12%
15%
30-44
24%
28%
45-64
19%
27%
65+

Population breakdown by age range

  • Mendip Locality Average
  • This Area

Income

  • Average household income is around the Mendip Locality average
48k
Average annual income

Deprivation indices indicate this is generally a fairly average area. At the same time, local households have an income around the Mendip Locality average.

Deprivation

  • Wiltshire area scores worse than Mendip in official government statistics reflecting household income, employment, health and access to opportunities
average

Data released by the government each year indicates that this part of Wiltshire is a fairly typical area in terms of household income, employment and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.