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B30 3JX | Demographic profile

This area is in a desirable neighbourhood popular with families

Demographic data is collected by the Office for National Statistics in the census. This information is grouped into small geographic areas a few streets in size.

National politics

    Birmingham, Northfield Borough is represented by the Conservative party.

Conservative

National (General) Election 2019

46.31%
Conservative
42.5%
Labour
4.55%
Liberal Democrat
3.84%
Brexit Party
2.21%
Green
Voting margin 3.81%
Voting turnout 58.0%

This location falls within the parliamentary constituency of Birmingham, Northfield Borough, represented by the Conservative MP, Gary Sambrook. At the last general election Conservative won control with a majority of 1,640 votes over Labour. A breakdown of voting at the last election is shown above.

Population

  • 1398 people living in the immediate local area as of the most recent census
low density urban

The most recent data we have available indicates that this area is fairly densely populated, with 1398 people living in the neighbourhood.

While population density on its own doesn't mean a huge deal, a fairly densely populated area might mean that you're more likely to experience issues like noise or congestion caused by local traffic. However, it also might mean that key services and facilities are more accessible, located where the largest number of people can reach them.

Average age of local residents

  • Substantially older than the National average of 39
46 years old
5%
5%
0-4
6%
5%
5-9
6%
7%
10-15
4%
3%
16-19
6%
3%
20-24
6%
5%
25-29
19%
12%
30-44
25%
27%
45-64
18%
28%
65+

Population breakdown by age range

  • National Average
  • This Area

Popularity with families

  • Popular with families with older children

This area is popular with families with older children. The majority of people living here are single.

Income

  • Average household income is much higher than the National average
41k
Average annual income

Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income much higher than the National average.

Deprivation

  • Birmingham performs well in official government statistics looking at household income, employment, health and access to opportunities
above average

Data released by the government each year indicates that this part of Birmingham performs well in official government statistics looking at household income, employment, health and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Industry of employment

  • Most popular sectors: Property, Health, and Teaching
Property

Typical industries in which local people are employed include Property, Health, and Teaching

Travel to work

  • Most popular travel methods: Car and Bus
Car

Most people travel to their workplace by Car (65%) and Bus (11%)

Average age of local residents

  • Substantially older than the West Midlands region average of 39
46 years old
6%
5%
0-4
6%
5%
5-9
8%
7%
10-15
5%
3%
16-19
5%
3%
20-24
6%
5%
25-29
21%
12%
30-44
24%
27%
45-64
15%
28%
65+

Population breakdown by age range

  • West Midlands region Average
  • This Area

Income

  • Average household income is much higher than the West Midlands region average
41k
Average annual income

Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income much higher than the West Midlands region average.

Deprivation

  • Birmingham performs very well in official government statistics looking at household income, employment, health and access to opportunities, when compared to other places in West Midlands
above average

Data released by the government each year indicates that this part of Birmingham performs well in official government statistics looking at household income, employment, health and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Local politics

    Birmingham, Northfield Borough is represented by the Labour party.

 
Labour

Local elections

65
Labour
22
Conservative
12
Lib Dem
2
Green
Voting margin 43

Locally, this area falls under the responsibility of Birmingham, which is controlled by the Labour party.

Average age of local residents

  • Slightly younger than the Bromsgrove Locality average of 47
46 years old
5%
5%
0-4
5%
5%
5-9
5%
7%
10-15
2%
3%
16-19
3%
3%
20-24
4%
5%
25-29
16%
12%
30-44
27%
27%
45-64
27%
28%
65+

Population breakdown by age range

  • Bromsgrove Locality Average
  • This Area

Income

  • Average household income is slightly lower than the Bromsgrove Locality average
41k
Average annual income

Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income slightly lower than the Bromsgrove Locality average.

Deprivation

  • Birmingham is a similar area to Bromsgrove in terms of household income, employment and access to opportunities
above average

Data released by the government each year indicates that this part of Birmingham performs well in official government statistics looking at household income, employment, health and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.