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B90 3SG | Demographic profile

This area is in a working class neighbourhood popular with families

Demographic data is collected by the Office for National Statistics in the census. This information is grouped into small geographic areas a few streets in size.

National politics

    Solihull Borough is represented by the Conservative party.

Conservative

National (General) Election 2019

58.38%
Conservative
19.94%
Labour and Co-operative
18.03%
Liberal Democrat
3.65%
Green
Voting margin 38.44%
Voting turnout 70.0%

This location falls within the parliamentary constituency of Solihull Borough, represented by the Conservative MP, Julian Knight. At the last general election Conservative won control with a majority of 21,273 votes over Labour and Co-operative. A breakdown of voting at the last election is shown above.

Population

  • 1384 people living in the immediate local area as of the most recent census
low density urban

The most recent data we have available indicates that this area is fairly densely populated, with 1384 people living in the neighbourhood.

While population density on its own doesn't mean a huge deal, a fairly densely populated area might mean that you're more likely to experience issues like noise or congestion caused by local traffic. However, it also might mean that key services and facilities are more accessible, located where the largest number of people can reach them.

Average age of local residents

  • Around the National average of 39
39 years old
5%
6%
0-4
6%
5%
5-9
6%
7%
10-15
4%
3%
16-19
6%
3%
20-24
6%
7%
25-29
19%
23%
30-44
25%
25%
45-64
18%
15%
65+

Population breakdown by age range

  • National Average
  • This Area

Popularity with families

  • Popular with young families

This area is popular with young families. The majority of people living here are single.

Income

  • Average household income is much higher than the National average
47k
Average annual income

Deprivation indices indicate this is generally a less affluent area. At the same time, local households have an income much higher than the National average.

Deprivation

  • This particular area is, statistically, one of poorer scoring areas when it comes to official government deprivation figures
below average

Data released by the government each year indicates that this part of Solihull is, statistically, one of poorer scoring areas when it comes to official government deprivation figures

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Industry of employment

  • Most popular sectors: Retail, Manufacturing, and Property
Retail

Typical industries in which local people are employed include Retail, Manufacturing, and Property

Travel to work

  • Most popular travel methods: Car and Bus
Car

Most people travel to their workplace by Car (68%) and Bus (11%)

Average age of local residents

  • Around the West Midlands region average of 39
39 years old
6%
6%
0-4
6%
5%
5-9
8%
7%
10-15
5%
3%
16-19
5%
3%
20-24
6%
7%
25-29
21%
23%
30-44
24%
25%
45-64
15%
15%
65+

Population breakdown by age range

  • West Midlands region Average
  • This Area

Income

  • Average household income is much higher than the West Midlands region average
47k
Average annual income

Deprivation indices indicate this is generally a less affluent area. At the same time, local households have an income much higher than the West Midlands region average.

Deprivation

  • This particular area scores poorly in official government deprivation statistics compared to other places in West Midlands
below average

Data released by the government each year indicates that this part of Solihull is, statistically, one of poorer scoring areas when it comes to official government deprivation figures

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Local politics

    Solihull Borough is represented by the Conservative party.

 
Conservative

Local elections

28
Conservative
14
Green
5
Lib Dem
4
Independents
Voting margin 14

Locally, this area falls under the responsibility of Solihull, which is controlled by the Conservative party.

Average age of local residents

  • Slightly older than the Birmingham Locality average of 38
39 years old
7%
6%
0-4
7%
5%
5-9
8%
7%
10-15
5%
3%
16-19
6%
3%
20-24
6%
7%
25-29
20%
23%
30-44
23%
25%
45-64
15%
15%
65+

Population breakdown by age range

  • Birmingham Locality Average
  • This Area

Income

  • Average household income is slightly higher than the Birmingham Locality average
47k
Average annual income

Deprivation indices indicate this is generally a less affluent area. At the same time, local households have an income slightly higher than the Birmingham Locality average.

Deprivation

  • This particular area area scores worse than Birmingham in official government statistics reflecting household income, employment, health and access to opportunities
below average

Data released by the government each year indicates that this part of Solihull is, statistically, one of poorer scoring areas when it comes to official government deprivation figures

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.