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RG28 7RJ | Demographic profile

This area is in a desirable neighbourhood popular with families

Demographic data is collected by the Office for National Statistics in the census. This information is grouped into small geographic areas a few streets in size.

National politics

    North West Hampshire Co is represented by the Conservative party.

Conservative

National (General) Election 2019

62.1%
Conservative
17.45%
Liberal Democrat
15.83%
Labour
4.61%
Green
Voting margin 44.65%
Voting turnout 70.0%

This location falls within the parliamentary constituency of North West Hampshire Co, represented by the Conservative MP, Kit Malthouse. At the last general election Conservative won control with a majority of 26,308 votes over Liberal Democrat. A breakdown of voting at the last election is shown above.

Population

  • 1835 people living in the immediate local area as of the most recent census
developed rural

The most recent data we have available indicates that this area is relatively sparsely populated, with 1835 people living in the neighbourhood.

While population density on its own doesn't mean a huge deal, a relatively sparsely populated area should mean that you're unlikely to experience too many issues like noise or congestion caused by local traffic. However, it also might mean that certain services and facilities are less accessible, or located further away in more built-up areas.

Average age of local residents

  • Slightly older than the National average of 39
42 years old
5%
5%
0-4
6%
6%
5-9
6%
8%
10-15
4%
4%
16-19
6%
3%
20-24
6%
4%
25-29
19%
18%
30-44
25%
28%
45-64
18%
20%
65+

Population breakdown by age range

  • National Average
  • This Area

Popularity with families

  • Popular with families with older children

This area is popular with families with older children. The majority of people living here are single.

Income

  • Average household income is much higher than the National average
56k
Average annual income

Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income much higher than the National average.

Deprivation

  • Basingstoke and Deane performs well in official government statistics looking at household income, employment, health and access to opportunities
above average

Data released by the government each year indicates that this part of Basingstoke and Deane performs well in official government statistics looking at household income, employment, health and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Industry of employment

  • Most popular sectors: Manufacturing, Property, and Retail
Manufacturing

Typical industries in which local people are employed include Manufacturing, Property, and Retail

Travel to work

  • Most popular travel methods: Car and Walking
Car

Most people travel to their workplace by Car (59%) and Walking (25%)

Average age of local residents

  • Slightly older than the South East region average of 39
42 years old
5%
5%
0-4
6%
6%
5-9
7%
8%
10-15
4%
4%
16-19
5%
3%
20-24
6%
4%
25-29
22%
18%
30-44
24%
28%
45-64
16%
20%
65+

Population breakdown by age range

  • South East region Average
  • This Area

Income

  • Average household income is much higher than the South East region average
56k
Average annual income

Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income much higher than the South East region average.

Deprivation

  • Basingstoke and Deane performs very well in official government statistics looking at household income, employment, health and access to opportunities, when compared to other places in South East
above average

Data released by the government each year indicates that this part of Basingstoke and Deane performs well in official government statistics looking at household income, employment, health and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Local politics

    North West Hampshire Co is represented by the Conservative party.

 
Conservative

Local elections

29
Conservative
10
Labour
8
Independents
7
Lib Dem
Voting margin 19

Locally, this area falls under the responsibility of Basingstoke and Deane, which is controlled by the Conservative party. At a county level, Hampshire provide some services.

Average age of local residents

  • Slightly older than the Test Locality average of 40
42 years old
8%
5%
0-4
7%
6%
5-9
7%
8%
10-15
3%
4%
16-19
4%
3%
20-24
7%
4%
25-29
21%
18%
30-44
25%
28%
45-64
14%
20%
65+

Population breakdown by age range

  • Test Locality Average
  • This Area

Income

  • Average household income is around the Test Locality average
56k
Average annual income

Deprivation indices indicate this is generally quite an affluent area. At the same time, local households have an income around the Test Locality average.

Deprivation

  • Basingstoke and Deane scores significantly better than Test in official government statistics reflecting household income, employment, health and access to opportunities
above average

Data released by the government each year indicates that this part of Basingstoke and Deane performs well in official government statistics looking at household income, employment, health and access to opportunities

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.